Will The Real Social Media Expert Please Stand Up?

There is a frenzy occurring in marketing and promotion.  Tons of people out there are branding themselves as “Social Media Experts” and today we will look into their shady practices so you can tell true “experts” from snake oil salespeople.

Show inspired by @petequily

Social Media Douchebag

Chris Brogan’s article, What I Want a Social Media Expert to Know, shows up #1 on Google’s search for: “social media expert”

Dan Zarella says he’s a social media scientist

From the chat

[17:12] <ohdoctah> ello
[17:22] <Darcydj> Hey.. How are you
[17:22] <s0l_uk> hey all
[17:23] <@s0l_uk> Thinks ok here :)
[17:24] <@s0l_uk> Hi brokenshovel
[17:24] <brokenshovel> hello
[17:25] <brokenshovel> :)
[17:25] <@s0l_uk> Hi Jacqueb
[17:26] <@s0l_uk> hi  ChrisinNJ
[17:26] <jacqueb> Hi sol, hope you’re feeling better
[17:26] <brokenshovel> i started with youtube
[17:26] <ChrisinNJ> Hi
[17:26] <@s0l_uk> leg’s so-so lol ^_^
[17:26] <jacqueb> hi adria, yes treatments today went well! one more to go
[17:27] <ChrisinNJ> On a wait list. #35 of 85
[17:27] <@s0l_uk> it’s all strapped up
[17:27] <ChrisinNJ> Yep
[17:27] <@s0l_uk> my knee is taped
[17:28] <Stwo> There’s been virtally no marketing campaign of rthe Pre
[17:28] <brokenshovel> it hot today
[17:28] <@s0l_uk> dunno what I did to it! but it’s from my hip to my knee!
[17:28] <Stwo> virtually too
[17:28] <ChrisinNJ> Hows your 3Gs
[17:28] <@s0l_uk> but knee’s the worst bit :D
[17:29] <jacqueb> but you go better pills, right?
[17:29] <@s0l_uk> anti-inflamitories
[17:30] <@s0l_uk> The Doc thinks the thigh muslcle is injured putting stress on my knee
[17:30] <@s0l_uk> which is giving me a sore hip…
[17:30] <@s0l_uk> dunno how i did it! >_<
[17:31] <brokenshovel> is that a linux poster behind you?
[17:31] <jacqueb> Adria, tell us how you won the new iPhone and have you jailbroke it already
[17:31] <@s0l_uk> changed / did Nothing out of the ordarary!
[17:32] <Darcydj> Ad.. Do you do bikram yoga?
[17:32] <Stwo> There is no jailbreak kit for the 3Gs yet
[17:32] <@s0l_uk> their is a Ver 3.0 jailbreak don’t know ofhte 3Gs needs a diffrent one!
[17:32] <Stwo> sure does… completely different architecture
[17:33] <@s0l_uk> I need to do more Yoga! (I’m bouble jointed anyway!
[17:33] <@s0l_uk> double not bouble
[17:33] <ChrisinNJ> I read somebody cracked the Pre for teathering already
[17:33] <@s0l_uk> >_<
[17:33] <Stwo> it fou have questions about jailbreaking just hit me up on twitter  @stwo
[17:34] <@s0l_uk> sounds like a “Pyrimid Scheme” scam!
[17:34] <ChrisinNJ> The social networkers try to get you to fallow them on twitter
[17:35] <@s0l_uk> Congrats! Woo!!
[17:35] <ChrisinNJ> I saw your live tweet about the 3Gs. Was so excited for you
[17:36] <@s0l_uk> lol!!
[17:36] <Stwo> I know the feeling… I won my 3G from Leo Laporte….
[17:37] <BillC> Strange.  What’s this chat running on?  There’s no ustream chat, right?
[17:37] <@s0l_uk> The chat is moved to Wylderyde
[17:37] <brokenshovel> mibbit
[17:38] <BillC> interesting.  never heard of wyldryde
[17:38] <jacqueb> this chat window better, I like window on the right of video
[17:38] <@s0l_uk> Wylderyde is a better chat serivce that Ustreams own..
[17:39] <ohdoctah> ur going to have to wait a lil bit to get it on tmobile
[17:39] <Stwo> Does wyld ryde give you more admin controls for chat?
[17:39] <BillC> that’s what I was going to ask.  admin
01[17:39] <@adriarichards> http://www.flickr.com/groups/bwb09/
[17:39] <@s0l_uk> it’s less hassle thant Ustreams own
[17:39] <jermbigdog> is there a WyldRyde app for the iPhone?
[17:40] <Stwo> One thing you can see immediately, is that you donnt need to go to the ustream page to chat…
[17:40] <@s0l_uk> any IRC chat program can jump on yo teh chat
[17:40] <@s0l_uk> any IRC chat program can jump on to the chat
[17:40] <@s0l_uk> their is probably a couple of IRC programs forhet iPhone
[17:40] <Stwo> Stwo = Stu :)
[17:41] <Stwo> jailbreaking and unlocking are 2 different things
[17:42] <Stwo> exactly
[17:42] <BillC> SMEs promote that they know more than you do
[17:43] <brokenshovel> adria on facebook?
[17:44] <Stwo> Its just something else to put on their business card
[17:45] <Stwo> Its like going to charm school and expecting to come out a better person
[17:45] <jacqueb> lol, countess de lesepps – i totally agree with you
[17:46] <BillC> it’s called Vaporware
[17:46] <dingledow> hello
[17:46] <@s0l_uk> They sell just sell vaporware
[17:46] <@s0l_uk> Hi Ding
[17:47] <dingledow> just the wordpress thing
[17:47] <dingledow> we can talk about it at the end if you want
[17:47] <@s0l_uk> lol
[17:48] <Stwo> Prom Queen
[17:48] <@s0l_uk> Usedcar saleman?
[17:48] <BillC> they have to have clients that needed their services in the past and tangibly benefitted from hiring them
[17:50] <jermbigdog> CNN Twitter Board Expert
01[17:50] <@adriarichards> http://www.chrisbrogan.com/what-i-want-a-social-media-expert-to-know/
[17:51] <ChrisinNJ> A Philly bakery Twitters customers when the doughnuts are warm. 
[17:51] <@s0l_uk> Hi Thom & Tyme
[17:51] <tyme> Hi :)
[17:51] <ChrisinNJ> Politicians are super social networkers
[17:52] <@s0l_uk> if you can teach a novice then you are generally termed an expert
[17:53] <dingledow> There must be some psychology involved in being a social media expert
[17:53] <@s0l_uk> con-artist more like Ding ^_^
[17:53] <jermbigdog> Okay that fool Ashton Kutcher  got one million tweats.  Does that make him qualified to consult?
[17:57] <BillC> that’s like how they have personal fitness trainers that are fat and out of shape… except they’re certified, so they’re allowed to train people for money
[17:57] <Darcydj> Amway!!!!
[17:58] <BillC> yup.  No Google Juice = No Expert
01[17:58] <@adriarichards> http://iqmz.com
[17:59] <ohdoctah> they dont get involved
[18:00] <tyme> The problem is the top “social media experts” that are considered “qualified” don’t have certifications or recommendations from companies either.
[18:00] <dingledow> there are a lot of people who don’t know how to use google, despite the fact that 9/10 internet users, use it.
[18:01] <ohdoctah> real experts should offer up some time for free..even 15 min consult.. before asking u for a dime
[18:02] <@s0l_uk> true OhDoctah!
[18:02] <ohdoctah> EXPERT GURU MATER Whiz ARE ALL BUZZ WORDS FOR I SUCK!
[18:03] <@s0l_uk> lol!
[18:03] <dingledow> I found loads of stuff for my Dad’s Phd using quotes, AND, OR searches.  He was only typing in words!
[18:03] <dingledow> I found stuff that he didn’t find
[18:03] <ohdoctah> i be loving CAPS
[18:04] <@s0l_uk> Hi Mshneour
[18:05] <ohdoctah> MASTER
[18:05] <ohdoctah> oops
[18:05] <dingledow> P.H.D – degree
[18:05] <@s0l_uk> Phd = Doctorate UNI stuff :)
[18:06] <@s0l_uk> Facebook is evil!! you have to mesage other every time you use the darm page! lol! it get’s annoying! ^_^
[18:07] <@s0l_uk> typo’s “message others”
[18:08] <@s0l_uk> Hi u-al
[18:08] <Darcydj> 20% off + 80% off is 100% off lol
[18:09] <jacqueb> “specials” that is so misleading
[18:09] <@s0l_uk> I turn my speakers off :D lol
[18:09] <u-al> Hello
[18:09] <Stwo> Social Media is what YOU make of it
[18:09] <jacqueb> never do the oil change specials for $14.95=get what you pay
[18:10] <Stwo> Otherwise, it’s just plain old media in a new shiny package
[18:11] <dingledow> The power of social media has been highlighted, from it’s use on the Iran Elections. I wonder if an expert started the Iran topics on Twitter? It looks like a people generated thing.
[18:12] <@s0l_uk> AskAdria is great value for money :D
[18:12] <jacqueb> I second that sol
[18:12] <ohdoctah> i love the long cons
[18:13] <ChrisinNJ> What is the catch to free AskAdria?
[18:13] <jacqueb> no, they need business so lure you in looking for more work.  then add on hazarouds fees, waste fees, etc. so you end up around $30
[18:14] <Stwo> Reminds me of The Spanish Prisoner
[18:14] <@s0l_uk> ChrisinNJ the catch is you have to participate in the chat’s ;)
[18:15] <@s0l_uk> lol
[18:16] <Darcydj> Tires are the worst. I think I only need two. I ALWAYS leave paying for disposal, balancing and a few other things.
[18:16] <jacqueb> why the importance of trust is so important
[18:16] <u-al> Is it bad twiter etiquette to block people you don’t know?
[18:16] <@s0l_uk> In the UK toy need to get your car checked every year… You never take it to a garage for this check (the pad the service!)
[18:17] <jacqueb> shops have to pay to have your old tire disposed of
[18:17] <ohdoctah> she has u all fooled
[18:17] <ohdoctah> lol
01[18:17] <@adriarichards> http://askohdoctah.com
[18:17] <@s0l_uk> we take cars to a local Bus depot they can do the service and don’t actually do car repairs so their is not advantage for them to pad the bill
[18:18] <ohdoctah> now we are internet dating pretty heavy
[18:18] <ohdoctah> we like tweet each other 2 times a day
[18:18] <ohdoctah> and i mean we even poke each other on facebook!
[18:18] <@s0l_uk> lol ohdoc..
[18:19] <ChrisinNJ> If someone is blocked enough on twitter, they get bounced
[18:19] <dingledow> I have had some ‘rude’ people following me! – I blocked them quickly.
[18:19] <Stwo> I block everyone who’s first cnotact with me contains a weblink that opens and askes for money
[18:19] <Darcydj> So far I have not had a bad exp.. Guess I am lucky
01[18:20] <@adriarichards> http://tirerack.com
[18:20] <ohdoctah> lol
[18:20] <dingledow> I like BMWs
[18:21] <ohdoctah> hahaha dont deny our internet luv  lol o so who u pokin then?
[18:21] <@s0l_uk> lol!!
[18:21] <Stwo> problem is, its not very nice to vet people BEFORE you let them follow you on twitter
[18:22] <@s0l_uk> I let anyone follow me.. but as soon as the start the marketing junk I block them
[18:22] <Stwo> @sol likewise
01[18:22] <@adriarichards> http://danzarrella.com/
01[18:22] <@adriarichards> I’m a social & viral marketing scientist;
[18:22] <@s0l_uk> he’s selling hot air then?
[18:23] <jacqueb> viral sounds icky – virus
[18:23] <ohdoctah> first of its not social MEDIA
[18:23] <ohdoctah> its social Netwroking
[18:23] <ohdoctah> lol
[18:23] <@s0l_uk> can’t wait till Goggle Wave kicks off! :D
[18:24] <u-al> Thanks. I am getting a lot of people who just want as many followers as posible.
[18:24] <@s0l_uk> real time annoyances by SME’s!!!
[18:24] <ohdoctah> whoa whoa whao
[18:24] <ohdoctah> IM A DOCTAH
[18:24] <Darcydj> Dr. Phil?
[18:24] <tyme> The problems companies have usually cannot be resolved by SMEs
[18:24] <@s0l_uk> lol she said Doctors not Doctah’s yous safe
[18:24] <Darcydj> When will wave be released?
[18:24] <ohdoctah> oh ok
[18:24] <tyme> Even if they were qualified
[18:25] <ohdoctah> i was bout to get crazy up in here
[18:25] <@s0l_uk> wave will probably be out start of next year (need HTML5 browsers out first
[18:25] <@s0l_uk> but goggle talk is going public soon!
[18:25] <jacqueb> In a jury duty I learned you can say any untrue thing or credtials about yourself, just not someone else. 
[18:25] <u-al> I am getting young women who look like they work for an escort service
[18:26] <jacqueb> politician emblessed his resume and won, the loser sued but lost due to statute
[18:26] <jermbigdog> Ouch!
[18:26] <ChrisinNJ> Elmer was a Phd
[18:28] <@s0l_uk> wikifiddling  = new sport
01[18:28] <@adriarichards> http://news.bbc.co.uk/2/hi/americas/6423659.stm
01[18:28] <@adriarichards> Fake professor in Wikipedia storm
[18:28] <@s0l_uk> Hi Flicka5
[18:30] <@s0l_uk> lol
01[18:31] <@adriarichards> “Expert infers mastery”
[18:31] <Stwo> Social Media Strategist is so much more forthcoming
[18:31] <jermbigdog> Does this tie in o the SEO gurus.  Are these people just as vile?
[18:31] <@s0l_uk> Sociam Media Sham-artist is more precise :D
[18:32] <u-al> I have to go. good night
[18:32] <@s0l_uk> laters U-al!
[18:32] <jacqueb> auto repair has ASE certification for mechanics
[18:33] <@s0l_uk> the doc’s left the room
[18:33] <dingledow> Then the acronym is S.M.S.
[18:34] <dingledow> social media strategist
[18:34] <Flicka5> Tack, Hej Då!
[18:35] <BillC> most of these people don’t do anything at all.  They REPORT on what other people do, but don’t create ANYTHING themselves.
[18:35] <@s0l_uk> eek! lol
[18:35] <Darcydj> Ad.. you are tooo funny!!
[18:36] <Stwo> Reminds me of the news that FTC is cracking down on compensated bloggers
[18:36] <jacqueb> have to go, grea to see you , bye
[18:36] <@s0l_uk> HI aytmpls
[18:36] <@s0l_uk> Laters Jacqueb
[18:36] <aytmpls> hello
[18:36] <ChrisinNJ> So long from NJ.  Wish I could have seen you running with the chair!
[18:38] <BillC> it’s not selling out.. it’s stepping up… that depends on what ads end up on your site, doesn’t it
[18:38] <@s0l_uk> true BillC
[18:39] <tyme> Most sites don’t have enough traffic to make it worth while.
[18:39] <@s0l_uk> also people are starting to turn off ads on webpages they visit…
[18:40] <tyme> A site is a tool to make money. It doesn’t have to make money itself.
[18:41] <@s0l_uk> yu
01[18:42] <@adriarichards> http://concreteloop.com
[18:44] <@s0l_uk> I was wondering what that twitter post was about! lol
[18:44] <jermbigdog> Thanks Adria.
[18:46] <@s0l_uk> wrap-ad?
[18:46] <BillC> way to go.  way more than 7 minutes! :D
[18:46] <Stwo> Great show, Adria, first time viewer, and i will definitely be back!!
[18:46] <@s0l_uk> good show Adria :D
[18:47] <aytmpls> good show
[18:47] <Darcydj> C ya
[18:47] <@s0l_uk> laters Darcydj
[18:47] <Stwo> btw   Stwo = Stu :)
[18:47] <Redtop> Thanks Adria…first timer here… great stuff..
[18:48] <@s0l_uk> all feedback is good feedback :D
[18:49] <Stwo> take care all, nice chatting with you
[18:49] <@s0l_uk> any time! no iTunes here!
[18:50] <@s0l_uk> me got Linux that;s not Apple friendly
[18:50] <@s0l_uk> :D
[18:50] <@s0l_uk> i’ve done Yoga in the past!
[18:50] <@s0l_uk> owch!
[18:51] <@s0l_uk> thinking of getting a Wii + Wii-fit great yoga program in that!
[18:51] <brokenshovel> sounds like me
[18:52] <@s0l_uk> my knees have alway’s been weak..
[18:52] <Darcydj> Thats not a look for you Ad
[18:52] <@s0l_uk> lol
01[18:52] <@adriarichards> http://bit.ly/yogamazing
01[18:52] <@adriarichards> http://www.socialmediadouchebag.net/
[18:53] <@s0l_uk> uTunes links are useless for me :(
[18:54] <@s0l_uk> i’m on linux
[18:54] <@s0l_uk> no iplayer for linux
[18:54] <@s0l_uk> do I have too! :( lol
[18:54] <@s0l_uk> trying to keep windows free
[18:54] <@s0l_uk> :D lol
[18:55] <@s0l_uk> i’ll survive
[18:55] <@s0l_uk> thing their is a way to download itunes podcasts in linux.
[18:57] <@s0l_uk> I’ll see if I can get thosr podcasts downlaoded
01[18:57] <@adriarichards> Have a great week everyone!
[18:57] <brokenshovel> thanks
[18:58] <@s0l_uk> will try iTunes in WINE see how I get on :)
01[19:02] <@adriarichards> sound good and let me know!
01[19:02] <@adriarichards> David, still there?
01[19:03] <@adriarichards> how is your website going?
[19:03] <@s0l_uk> Will do :D

There is a frenzy occurring in marketing and promotion. Tons of people out there are branding themselves as "Social Media Experts" and today we will look into their shady practices so you can tell true "experts" from snake oil salespeople.